The creation of new centre for a small town in Staffordshire that has transformed its character. Won in competition, the remodelling of the centre of the town from a series of decaying 1960s apartments to locally typical small and medium-sized houses and an apartment building in the manner of a large urban house, has raised the profile and value of the town. With slight reorientation of a junction at its centre, new shops and a freestanding market cross, the impression on entering the town is significantly improved.